Performance marketer and automation builder from Bogor. Most marketers do one or the other — I do both, and that combination is the actual edge.
TOOLS I BUILD & RUN CAMPAIGNS WITH
"My first business was a food stall at nineteen. I ran two at once for three years. That's where I learned to be comfortable with chaos."
— On where it started
I graduated from Universitas Padjadjaran in November 2025 with a degree in Agroindustrial Technology — not Computer Science, not Marketing — and a 3.84 GPA. I got into performance marketing and AI automation through curiosity and necessity, not a prescribed path. That tends to produce people who actually understand how things work underneath.
On the marketing side, I run Meta Ads with a structured TOFU-MOFU-BOFU framework — testing creatives systematically, reading the numbers, iterating. My best campaign hit a 2.91× ROAS and a single Before-After ad reached 7.6×. I also grew a client's monthly revenue fourfold through B2B partnership development, closing deals with BNI Sekuritas, Maybank, Astra Infra, TEDxBandung, and ten-plus universities through pure outreach — no budget.
On the systems side, I have built three AI automation tools end-to-end: a pipeline that pulls from Meta, Google, and LinkedIn Ads APIs and writes reports via Telegram; a WhatsApp sales agent with five tool-calls; and a RAG knowledge assistant with vector search. Not tutorials — real builds wiring live APIs into working flows.
I'm currently completing the CFEL certification in E-Commerce & Digital Commerce with Life At FMCG × Luhung Unpad. The goal is simple: be the rare marketer who can both run the campaign and build the machine that scales it.
Meta Ads built on a real funnel framework. Systematic creative testing, data-driven iteration, relentless optimization toward ROAS that actually holds up.
The systems that run while you sleep. I have built ads analyzers, sales agents, and RAG assistants end-to-end — wiring real APIs into working automation flows.
Zero to fourfold revenue through partnership development. Cold outreach, pitching, and negotiation that turned a craft-paper SME into a client list of banks and universities.
Automated reporting pipeline pulling campaign data from Meta, Google, and LinkedIn Ads APIs into Google Sheets and Looker Studio, with AI-written summaries delivered via Telegram. Built to eliminate the manual reporting hours that drain agency time.
AI agent with five live tool-calls connected to Google Sheets — Pricing, FAQ, Product Data, Objection Handling, Media Assets. Classifies intent, fetches real-time data, and sends product images, all inside WhatsApp.
Retrieval-augmented chatbot with semantic search over a Supabase pgvector knowledge base. Questions are embedded, matched against document chunks, and answered through WhatsApp with persistent multi-turn memory.
Self-funded Meta Ads experiment for personal digital product sales. Ran 34 creatives across a structured TOFU-MOFU framework. The Before-After format won by a wide margin, hitting 7.6× ROAS on a single ad.
Four years of upward progression — from managing the departmental budget (30% cost reduction) to directing science & technology programs to strategic oversight of the entire local committee.
Supervised external communications and media relations, coordinating cross-functional teams for organizational events and managing stakeholder engagement across the faculty.
Life At FMCG × Luhung Unpad · E-Commerce & Digital Commerce + Commercial & Sales · 2026
National Congress IAAS Indonesia · 2023
Competitive national scholarship, two consecutive years · 2023–2025
National competition · 2022
Sadasa Academy · 2022
Agroindustrial Technology, Universitas Padjadjaran · 2021–2025
Open to full-time roles in performance marketing and AI-adjacent work — and to freelance builds, whether that's Meta Ads management, automation, or both.